Marketing Automation using the Cloud

Set it and forget it. Just an example…

Organising dozens of Road Shows for WCCTV I started looking at solutions that would allow us to more easily manage the entire process.  Registration forms used to be returned to WCCTV by fax…

Using a combination of WufooMailchimpCampaign MonitorBatchBook and Basecamp (by 37 Signals) I managed to completely automate the registration, follow-up communications, internal communications, lead follow-up and reporting.